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Wednesday, October 1 • 2:30pm - 4:00pm
I've Had the Time of My Life: Events and Festivals Focus
Visit with several producers in this session to get an idea of how successful festivals are designed.  Mike Wilson from the Willow Oak Park Festival, Mary Doub from Grey Fox Bluegrass Festival, Ashlee Jean Trott from Music City Roots & Bluegrass Underground and Gary Leonhardt from Red White & Bluegrass Festival, will share their insights in planning, budgeting, booking, promoting, and conducting a multi-day festival.  You'll have an opportunity to exchange ideas, ask questions, and learn about the risks and strategies in designing a small locally produced festival, as well as a large scale event with multiple associated activities, and a city sponsored festival where the profit motive may not be so critical.  Whether you're considering launching your own event or just curious as a fan about how all the behind the scenes parts come together to make for an enjoyable festival, this session is for you.  You might even have ideas these producers need to consider for future festivals.  If you're already a producer of a festival please join in and share your experiences as we seek ways to improve the design and consider what future festivals might be.


Mary Doub

Grey Fox Bluegrass Festival

Gary Leonhardt

Event Producer, Red White and Bluegrass Festival
avatar for Ashlee Jean Trott

Ashlee Jean Trott

Associate Producer - Booking, Music City Roots

Mike Wilson

Event Producer, Willow Oak Bluegrass Music Festival
Born and raised  Burlington, NC   Graduated from Elon University with BA in accounting and business administration Retired self-employed building contractor Performed with Bass Mountain Boys 1978-1996 Co-producer of Bass Mountain Bluegrass Festival from 1978 thru 2008 Co-produced with Carlton Haney  for 5 years ( 1981-1985) – Original Camp Springs Bluegrass Festival Producer/ owner of Willow Oak Park Bluegrass... Read More →


Wednesday October 1, 2014 2:30pm - 4:00pm
Monroe Room, 306B 306B