This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic
Tuesday, September 30 • 1:00pm - 2:30pm
Reaching Audiences Outside of Bluegrass
Covering a wide variety of topics from several different industry perspectives, 'Reaching Audiences Outside of Bluegrass' will focus on how to diversify demographics and connect with fans who may not yet realize they're fans yet.  Topics such as breaking down audience demos, targeting advertising, mixing in different genres, and many others will be covered, with a Q&A to follow.

avatar for Ruffo


Director, Wintergrass

Mary Burdette

Mary Burdette, from Hammondsport, NY, has been involved in bluegrass music for 25 years as both an event planner and a musician. While being Assistant Director of Grey Fox Bluegrass Festival takes up most of her time, she also chairs the Leadership Bluegrass Alumni Committee and serves on several IBMA committees. She is also a key member of the team that produces the eclectic Rhythm&Roots Festival in RI. As a bassist, Mary has toured the U.S... Read More →
avatar for Steve Johnson

Steve Johnson

Event Producer, MerleFest
Steve Johnson, co-host of MerleFest Radio Hour, currently works as the Artist Relations Manager for Wilkes Community College/ MerleFest. Prior to joining Wilkes Community College, Johnson was the President and CEO of Mountain Music Entertainment, an artist management and publicity firm with offices in Nashville and Jonesborough, Tennessee. He also produced the award winning Historic Jonesborough (TN) Bluegrass Series and has promoted several... Read More →
avatar for Wiliam Lewis

Wiliam Lewis

William Lewis is the Executive Director of PineCone, the Piedmont Council of Traditional Music. PineCone is a 501 (c)(3) non-profit arts organization located in Raleigh that presents hundreds of music programs annually in support of its mission to “preserve, promote and present all forms of traditional music, dance and other folk performing arts.” Programs include concerts, festivals, radio shows, jam sessions, youth programs, camps... Read More →

Amy Reitnouer

Amy Reitnouer is the co-creator and executive director of The Bluegrass Situation. Together with business partner Ed Helms, Reitnouer has grown "The Sitch" into the modern online hub for roots music and culture and producer/curator of one-of-a-kind stages, jams and events at festivals as diverse as Merlefest to Bonnaroo, plus their own annual LA Bluegrass Situation festival. When not on the road, she makes her home in Los Angeles.

Tuesday September 30, 2014 1:00pm - 2:30pm
RCC Raleigh, NC